IT’S BEEN A YEAR.

In 2021, after a year that saw the world come to a standstill after a global pandemic, our client Facebook Co. knew that this Mental Health Awareness Month would be like one without compare. Where people suffering from isolation could use its suite of tools from Messenger to Instagram DM to do a simple act: Reach Out and Check-In with a friend or loved one. We highlighted three unique, real stories and collaborated with the Emmy Award-winning Director Rodney Lucas to create three films, as well as three dynamic portraits. To launch the campaign we created a:90 anthem film as a reflective and moving tribute to the year that was.