MAKERLAB (CAMPUS 80s)
To commemorate the 40th anniversary of the iconic Campus 80’s, we collaborated with three legendary shoe designers: — Alex Nash, Helen Kirkum, and Shun Hirose. Three unique cultures. Three unique perspectives on creation. We gave them access to all of the Adidas tools, archives and resources and tasked them to remake the Campus 80 in their own image. Photographer Ibrahem Haan captured the entire process and we put the resulting designs up for IPO auction on STock X. A one-of-a-kind 360 execution with events in three key Adidas markets to boot
Agency:
Creative Direction/Concept Direction:
Jose Cabaco
Rajiv Lahens
Director/Photographer:
Design :