2023 JIIVY©
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CK x Virgil Abloh (WAIT, WHERE?)

I oversaw the creative for the first brand campaign for Dockers® in nearly a decade with “Live Original” campaign. The idea was simple: embracing our ethos of being the original khaki brand even though we were not the first.

The takeaway: You don’t have to be the first to do something to be an original. Whether that is cooking or skateboarding — It's not about being the first. Originality is what you do and how you choose to do it.

This led us to our home as a brand, San Francisco. A city known to give birth to original thinkers and movements from Steve Jobs to the Pride movement.

We followed 6 of our ambassadors most notably NBA Champion Jordan Poole and SF born, Lil Dre through the streets of San Franciso to uncover just what makes them originals.

Creative Director:

Rajiv Lahens

Director + Photographer

Sebastien Zanella

Edit + Production Partner:

Dylan Knight + Luke Sirimongkhon

CK x Virgil Abloh (WAIT, WHERE?)

During the first weekend of Coachella, Calvin Klein hosted a weekend long lifestyle experience at the L’horizon Hotel in Palm Springs, where the brand hosted 30+ cultural influencers. On the grounds of the hotel, we featured live acoustic performances by Goldlink, and Kevin Garrett in addition to other activations. 

As a kickoff to the shenanigans, we threw an offsite rave for more than 4000 tastemakers and festival goers featuring live DJ performances by headliners Alesso, Virgil Abloh and Brodinski.

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Press:

Coveteur

Billboard

WMag

GQ

Director of Brand Experience: Rajiv Lahens

VP of Special Events and Projects: Jason Lord

Creative Director: Nathaniel Brown (Institute)

Photos by Driely S.  + Neil Rasmus