LOWE’S HOMETOWN
We created a neighborhood of mascot homes at SBX LIV. Cool right?
Creatives: John McDermott, Josh Waitt, Peter McEnaneny
Creative Director: Rajiv Lahens
For Leap Year 2020, our team had an epiphany: If you were born on February 29, 1936 the calendar has royally screwed you out of a birthday every four years making you only technically 20. Until Leap Day that is: Your 21st birthday and YOUR FIRST LEAGAL DRINK!
We sold the idea to Ryan Reynolds and his team over at Aviation Gin and partnered with his talented team at Maximum Effort who pulled off the production in a weeks time and made an appeal for the oldest 21 year olds in America.
Enter, Arlene Manko.
TOTAL OF $5 MILLION IN MEDIA VALUE GENERATED
OVER 5 MILLION VIEWS
84% OF ENGAGEMENT & REACH CAME FROM EARNED MEDIA, WITH ZERO PAID SUPPORT
NAMED AD OF THE DAY BY
AD AGE AND ADWEEK
We created a neighborhood of mascot homes at SBX LIV. Cool right?
Creatives: John McDermott, Josh Waitt, Peter McEnaneny
Creative Director: Rajiv Lahens