During my tenure at Dockers, I oversaw a full-on brand revamp and rebrand of what had come to be known as a stuffy casualwear brand. In updating our visual guidelines and seasonal campaign approach, I collaborated with the diverse talent behind the camera the likes of Josefina Santos, Robin Harper, and Emman Montalvan just to name a few
I launched Dockers Vintage and introduced our newest brand face in NBA star Jordan Poole to the world of style.
Leveraging collaborations (with brands like Malbon Golf), I was able to introduce relevant cultural players the likes of Brocky Marciano, Chef Laila Gohar and Richard Christiansen of Flamingo Estate into our brand family, bringing the brand into the cultural zeitgeist for the first time in over a decade.
CREATIVE DIRECTION: RAJIV LAHENS
