Dockers® Recognizes The Real

Dockers®

During my tenure at Dockers, I led a full brand revamp, transforming a stuffy casualwear brand through a new visual identity, campaign approach and cultural strategy.

I launched Dockers Vintage, introduced NBA star Jordan Poole as a new face of the brand, and built partnerships with Malbon Golf and cultural figures like Brocky Marciano, Laila Gohar and Flamingo Estate, putting Dockers back into the cultural conversation for the first time in over a decade.

CREATIVE DIRECTION: RAJIV LAHENS

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Dockers® Recognizes The Real

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All LEVI'S KEEP IT LOOSE ADIDAS MAKERLAB Dockers® GATORADE (DROPS) X DJ KHALED HOMIE CAITLIN CLARK + PAIGE BUECKERS (YOU CAN TOO) Dockers x Malbon Golf FACEBOOK MHAM Arlene's Big Leap CX X DAZED 100 CK x Virgil Abloh (WAIT, WHERE?) Dockers : Live Original LOWE'S HOMETOWN Moët & Chandon X Public School WHILE WE WERE AWAY THE BIG QUIET TOUR

LEVI'S KEEP IT LOOSE ADIDAS MAKERLAB Dockers® GATORADE (DROPS) X DJ KHALED HOMIE CAITLIN CLARK + PAIGE BUECKERS (YOU CAN TOO) Dockers x Malbon Golf FACEBOOK MHAM Arlene's Big Leap CX X DAZED 100 CK x Virgil Abloh (WAIT, WHERE?) Dockers : Live Original LOWE'S HOMETOWN Moët & Chandon X Public School WHILE WE WERE AWAY THE BIG QUIET TOUR