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A proposed evolution to the initial campaign that introduced the behavior of the "travel uniform", the "It takes two" campaign is simple yet multifaceted. The campaign is part overt visual exercise (utilizing bold product photography and simple + graphic mechanism) in training the consumer behavior of pairing AWAY accessories to create their ultimate travel uniform.
Please note that this project is a spec project and not an official AWAY brand project that I completed as an assignment while interviewing with the brand
NB: All AWAY product photography were provided by AWAY.
Photography used in lifestyle ad mockups are used as references only and are not my own. I sourced these photographs from the following amazing photographers: